Some more client work on the blog today, with a hand-lettered logo and a set of woodsy, organic elements for Hampshire-based photographer Sam Alexander-Pearce at New Forest Studio…

Sam got in touch wanting a fresh new look for his Wedding Photography business, as the current brand was no longer reflecting his personality, aesthetic or style. After exploring several different options we arrived at this design with a trio of stylised New Forest pines, paired with a hand-lettered typeface. The end result was a clean-cut contemporary logo in woody colours, with a set of complementary design elements and fonts, ensuring the brand design can be easily carried throughout everything Sam produces.




Design: Swash and Fold

Fonts: The Serif Hand (La Goupil), Muli Light (Vernon Adams), Nothing you Could Do (Kimberly Geswein), Amatic (Vernon Adams)