Design Work

Wedding photographer logo design, with bright pastels + bold lettering

Brighton-based wedding photographer Sara Reeve wanted a bold and colourful re-brand for her business, combining a love of outdoors with an energetic, playful edge.

There was lots to love on this project, with a wide brief and lots of scope to have fun with colours, shapes and textures. The final branding incorporated a bold, brushed calligraphy typeface and was delivered with a flexible selection of logo options, allowing for use across a range of contexts. This was supported by a set of supporting assets, visual elements and illustrations, so Sara could extend the brand throughout a wide range of additional collateral.

Take a look at some examples of the finished branding below…





Client: Sara Reeve Photography
Design: Swash & Fold
Fonts: Boho Script (Latinotype), Mira Italic (Maghrib), Quicksand (Andrew Paglinawan)

Design Work

Mint + Gold hand-lettered logo design with custom wordpress theme

Bridal Makeup specialist Tara got in touch wanting a fresh new logo and website for her makeup design business. She was after something contemporary and fresh, that reflected both her personality and that of her clients.

Working with a makeup-inspired palette of mint green, ink-wash textures, glitter, hand-lettered typography and hot pink details, the final branding allowed plenty of variations for use on business cards and flyers,  plus visual elements that helped to give a clear structure to the website.

The site itself was a bespoke Wordpress theme, fully editable with filterable galleries and custom-developed press/portfolio section. As with all modern sites the design is entirely mobile-responsive, with the layout and menus adapting to fit smaller mobile devices. The site also makes extensive use of web fonts for headlines and page copy to support the branding throughout. Full details of the fonts used are at the end of this blog post.

Have a look at some examples below, and you can check out the live site itself through the links at the end!







Client: Tara Sanger Makeup
Design: Swash & Fold
Site Details: Fully mobile-responsive custom WordPress theme
Fonts: Freeland (Trial By Cupcakes), JAF Domus Titling (Just Another Foundry), Rooney Sans (Jan Fromm)

Font Friday

Font Friday: “Spirited” – a set of 3 hand-made fonts

The ‘Spirited’ type family is an all-new set of 3 hand-made fonts from the pen of the highly talented, UK-based Set Sail Studios. With a distinctive retro-friendly style, this font set is spot on for anyone looking to creating hand-lettered quotes, logos, or printed designs with a rustic, personal touch.

The full set consists of Spirited Script (a set of uppercase and lowercase cursive characters with plenty of OpenType alternates), Spirited Serif (an upper-case only, narrow serif font), Spirited Sans (upper-case again, but wider than the serif version) and a set of 10 swashes, frames and containers.

The typeface family is available to buy as a complete set from Creative Market, or for more options including webfonts or individual font purchases you can also grab it from You Work For Them.


Fonts: Spirited (Set Sail Studios)

Design Work

Logo & Branding: Georgina Harrison Photography

Some new branding work to share with you on the blog today, with a logo and brand overhaul for Yorkshire-based photographer Georgina Harrison…

Georgina got in touch looking for an update to her logo, as she didn’t feel her previous branding quite reflected her brand and aesthetic of her business.

When working with longer names it can often be difficult to come up with a logo that sits well in a range of contexts. One solution is to create a monogram or similar iconic mark which can be used to represent the brand, with or without the full name attached.

In Georgina’s case the lower-case “g” and “h” presented an elegant, naturally flowing shape which worked equally well on its own or when inversed against a background. This was combined with ink and watercolour textures in bronzed tones to give the logo a tactile, hand-finished feel and paired with a palette of organic tonal shades inspired by the striking heathland colours of the North York Moors – the location that provides the backdrop to much of Georgina’s work.

Take a look at the finished results below…



Design: Swash and Fold

Photography: Georgina Harrison

Fonts: Frontage (Juri Zaech)

Design Work

Swash and Fold Summertime round-up

It may have been a bit quiet on the blog over the past few weeks, but that doesn’t mean things haven’t been all go, with on-the-day stationery for weddings, brochures, invitations and all sorts of other printed bits and pieces.

There’s been plenty of web-based activity too, but that’s for another post. In the meantime here’s a quick round-up of some of my favourite things that have been keeping me busily Swashing and Folding over the past couple of months…


Clockwise from top left: Rustic-styled wedding menu to coordinate with these matching invitations; Antique-style menu and book-themed Order of the Day booklet to match these literary-themed wedding invitations; Order of Service and on-the-day signage; Brochure design and business cards for Nicki Macfarlane; Matching correspondence design to complement Anna Morgan’s new branding and website; Invitation design and RSVPs for private functions