Design Work

Elegant + contemporary logo design for gourmet foodies

Branding and logo design for food and catering has undergone a bit of a renaissance in the past few years, with foodie businesses becoming increasingly aware of the importance of presentation beyond the contents of the plate.

Dorset-based event planners Simply Events got in touch looking for a simple but stylish logo for their newly formed event catering business Simply Gourmet. The logo needed to sit alongside their existing branding, but be distinctive enough to stand on it’s own two feet when needed. Additionally it needed to be flexible and robust enough to work in a range of contexts, including embroidery onto uniforms – no hairline calligraphy here!

Two versions of the logo were created. The first was a simple word-mark combining an all-caps sans with a streamlined contemporary calligraphy style, while the second introduced a cutlery motif to complete the set. Take a look at some examples of the finished branding below…






Client: Simply Events & Simply Gourmet Catering
Design: Swash & Fold
Fonts: Guess Pro + Sans (Deartype)

Design Work

Logo Design: Anna Morgan Photography

More client work on the blog today with a sneak peek of the forthcoming brand redesign for wedding photographer Anna Morgan

There’s a lot more to come soon, but I thought it would be good to get a sneak peek at the forthcoming branding update for Dorset-based wedding photographer Anna Morgan. Its often the case that as a business grows and develops, a clearer sense of identity starts to emerge. In Anna’s case, she wanted to move towards a more distinctive, confident and contemporary brand design that reflected her personality and approach.

Anna’s Pinterest pins indicated a strong leaning towards strong san-serifs and hand-drawn text, with the boldness of the lettering offset by a preference for lighter pastel, mint and powder blue shades.

Additional versions of the logo were created for watermarking, stamping and alternative colourways for Anna’s business cards. Take a look at the finished product below, and keep an eye out for the website redesign coming soon!




Design: Swash and Fold

Fonts: Festivo Letters (Ahmet Altun) – adapted

Design Work · Helpful Things

Font Friday: Frontage, plus new greeting cards to buy!

Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s the stackable, multi-layered fun of Frontage

Frontage has been around for about a year now, but still stands as one of the best examples of a “layered” font currently on the market. The principle is simple… Each weight or variation of the font family can be stacked on top of another, with some providing shadows, some lending a 3D layer to the design, and others create an in-line effect. When combined with colour, layered fonts make it possible to create some amazing typographic designs.

What makes Frontage stand out from its peers is the construction of the actual letters. The shadows are subtle but effectively done, the ingenious “Bulb” layer lends an easy retro feel, and the lettering itself is a well balanced, Deco-esque geometric sans with more than a passing nod to House Industries’ Neutraface.

Frontage is one of only a couple of typefaces available from the hand of Juri Zaech, the other being the equally ingenious Telemark.

Today’s font samples also double up as a means to introduce my Redbubble store, where you can now buy selected Font Friday designs as greeting cards, postcards and prints!

99 Problems But A ___ Ain’t One – Seamstress Edition

99 Problems But A ___ Ain’t One – Hogwarts Edition

99 Problems But A ___ Ain’t One – Yachting Edition

Frontage is available from MyFonts and YouWorkForThem, which also features lots more examples of the font in use. These Font Friday designs and others are also available to purchase as postcard and greeting cards from my Redbubble Store.


Fonts: Frontage (Juri Zaech)

Design Work

Logo Design: Paul Fuller Photography

Some client work on the blog today with a sans-serif, type-based logo design for Kent-based photographer Paul Fuller

With any new creative venture, it can take a little time to discover and establish a style you feel represents you. Paul Fuller got in touch having decided the logo he currently had no longer complemented the direction he was taking his photography business. A quick Pinterest exercise quickly established where Paul’s visual taste was headed, and we set about coming up with something that better reflected his style.

Paul wanted a classic, clean and contemporary wordmark, keeping to a sans-serif font. The main text was set in “Alpine” – a modern sans-serif with some subtle, rune-inspired alternates to give a little extra visual interest. Balance and weighting is important with a logo like this, so the horizontal rule tapers slightly each end to add extra weight to the centre of the image.

Additional versions of the logo were created with a distressed finish, along with a simplified watermark and die-stamp version (not pictured here). Take a look at the finished product below…


Design: Swash and Fold

Fonts: Trend Sans One (Latinotype), Alpine (Maarten van ‘t Wout), Gotham (Hoefler & Frere-Jones)

Design Work · Helpful Things

Font Friday: Halis Rounded

Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s the sans-serif precision and practicality of Halis Rounded

Sometimes you just can’t beat a really good deal, and the current offer from Turkish font designer Ahmet Altun is the sort of gift horse you shouldn’t really face front-on. At 90% off the ticket price when purchasing the whole family, $16 for a set of 16 OpenType font faces (including 8 weights and small caps versions) represents fantastic value for money.

Of course, this would count for nothing if the font was rubbish, but thankfully Ahmet has produced a highly legible, unassumingly handsome and versatile family of faces here. Halis Rounded is a slightly more worn-in version of the designer’s Halis Grotesque family (also currently on offer) and has slightly rounded corners, whilst retaining the clean geometrics and straight borders of the Grotesque version. The font has excellent legibility across all weights, from very small sizes to very large, and the heavier weights would look great as letterpress.

Ligatures are kept practical rather than showy, and a full set of alternative numeric forms makes this an excellent choice for typesetting large blocks of text. It’s hard of course to completely avoid comparisons with HVD’s iconic Brandon Grotesque, but there are enough differences to give Halis it’s own identity, and Ahmet’s font is arguably easier to read at small sizes. Plus that discount is very hard to ignore…

Inspiration this week is from Craggy Island’s master of the marketing hard sell and sole representative of the Irish Tea Board.

The complete family of Halis Rounded (16 fonts spread across 8 weights and small capital versions) can be purchased at the discounted rate of $16 for a limited period from Ahmet’s MyFonts store, which also features more examples of the font in use.


Fonts: Halis Rounded (Ahmet Altun)