Design Work

Logo Design: New Forest Studio, Swashed and Folded

Some more client work on the blog today, with a hand-lettered logo and a set of woodsy, organic elements for Hampshire-based photographer Sam Alexander-Pearce at New Forest Studio…

Sam got in touch wanting a fresh new look for his Wedding Photography business, as the current brand was no longer reflecting his personality, aesthetic or style. After exploring several different options we arrived at this design with a trio of stylised New Forest pines, paired with a hand-lettered typeface. The end result was a clean-cut contemporary logo in woody colours, with a set of complementary design elements and fonts, ensuring the brand design can be easily carried throughout everything Sam produces.




Design: Swash and Fold

Fonts: The Serif Hand (La Goupil), Muli Light (Vernon Adams), Nothing you Could Do (Kimberly Geswein), Amatic (Vernon Adams)

Design Work

Glamorous Art Deco Invitations for a London Wedding

A modern take on the Art Deco glamour of 1930s Hollywood with these sleek, sparkling wedding invitations…

Samantha and Joe are getting married next year in Hackney Town Hall, one of East London’s finest examples of Art Deco civic architecture. The venue is packed with original 1930s fixtures and decor, and the perfect location for anyone wanting to bring a bit of silver-screen style to their day. Sam & Joe certainly thought so, and are embracing this glamourous era in every aspect of their day. The invitations had to capture the spirit of the ‘Hollywood Deco’ era, so the first job was to get some glitz! The designs have been printed on an iridescent, shimmering pearlised paper, which gives everything a deep metallic shine when the light catches it. This was topped off with a gold, green and black colour scheme, matching Sam’s colour theme and the interior of the venue.

This era of Art Deco also had a much more innovative approach to design than the previous decade – artists and illustrators began experimenting with striking angles and composition, faux-three-dimensional effects and airbrushed gradients. This visual style found a perfect partner in the film poster artwork of the era… And I think you’d have to agree, it looks just as good as an invitation!




Paper: 300gsm Sirio Pearl
Design: Swash and Fold
Fonts: Passage / Passage Decor (Tour De Force), MB Deco(Ben Mecke-Burford / M-B Creative)

Design Work

Springtime New Forest Wedding Invitations

It may be a rainy mid-January day, but today we’re looking forward to a far sunnier springtime with these fold-out invitations!

Lisa & Kevin are getting married this spring at Rhinefield House, a grand Victorian lodge-turned-hotel hiding deep within the woodland of Hampshire’s New Forest. Lisa already had a great Pinterest board on the go packed with fresh, zesty lime colours, pale crisp apple tones and woody neutrals… all offset by splashes of bright, floral tones. This gave us a suitably spring-like colour palette, around which I based the design.

Rhinefield is such a distinctive building I wanted to feature it somehow in the design. The rear of the hotel is a Victorian riot of turrets, peaks and chimneys rising over the striking ornamental pond, hidden from view by the tall pines of the surround woodland. This is carried across to the invitation, revealing a stylised version of Rhinefield once the tree-covered outside of the invitation is unfolded. The remaining sides of the invitation were finished off with a detachable RSVP slip, and a map of the surrounding location.

Take a look at the finished product below!








Paper: 300gsm Olin Rough
Design: Swash and Fold
Fonts: Cantoni Pro (Debi Sementellis Type Foundry), Passport (Coniglio Type)