Design Work

Elegant + contemporary logo design for gourmet foodies

Branding and logo design for food and catering has undergone a bit of a renaissance in the past few years, with foodie businesses becoming increasingly aware of the importance of presentation beyond the contents of the plate.

Dorset-based event planners Simply Events got in touch looking for a simple but stylish logo for their newly formed event catering business Simply Gourmet. The logo needed to sit alongside their existing branding, but be distinctive enough to stand on it’s own two feet when needed. Additionally it needed to be flexible and robust enough to work in a range of contexts, including embroidery onto uniforms – no hairline calligraphy here!

Two versions of the logo were created. The first was a simple word-mark combining an all-caps sans with a streamlined contemporary calligraphy style, while the second introduced a cutlery motif to complete the set. Take a look at some examples of the finished branding below…






Client: Simply Events & Simply Gourmet Catering
Design: Swash & Fold
Fonts: Guess Pro + Sans (Deartype)

Design Work

Print Design: The Larder House

Another bit of branding and design work on the blog, with a look at the artwork created for the launch of the Dorset-based restaurant’s regular “Folk & Fayre” Artisan market

The Larder House has made quite a name for itself on the South Coast since opening at the start of 2011, combining a uniquely focused vision, an almost obsessive passion for food, and an inclusive enthusiasm that sweeps customers along for the ride. Proprietor and restauranteur James Fowler is always looking for new and innovative ways to share his passion for food and drink, the latest being the introduction of the “Folk & Fayre” market. This Artisan market takes place within the restaurant space and features local producers, showcasing their wares alongside some of the area’s best folk music performers.

Although resolutely progressive and forward-thinking in attitude, the aesthetic of The Larder House and its branding draws quite heavily from the Victorian era, which aside from the undeniable visual appeal has I think a particular historical resonance in this case…

The Victorian taste for ornamentation, flourishes and detailing was in many ways a direct reaction to the rapid growth of industrialisation. Artists and designers of the era felt that while this new industrial age made many aspects of their work easier it also removed some of the craftsmanship from their work. Many therefore decided to use the new techniques at their disposal to adorn their work with all manner of over-the-top embellishments, drawing liberally from all manner of historical artistic eras and reference points with the intention of disguising the technical advances of the engineers. Others took this still further, their revival of hands-on craftsmanship giving rise to the British Arts and Crafts movement – a movement that sees some clear parallels in the rise of Artisan and craft food and drink manufacturers over the past decade.

Poster and flyer design of the era followed the visual grab-bag approach, combining traditional serifs with slab-text and hand-drawn ornamental scripts, with the type often being recreated by hand and distorted or compressed to fill available space. For the Folk & Fayre artwork a hefty selection of period-appropriate fonts were used, along with some suitably ostentatious ornamentation and a handful of woodcut-style illustrations to finish things off.

The finished artwork for the first event can be seen below, then why not have a look what James & and his team have been up to over on their Facebook page!





Design: Swash and Fold
Fonts: Verna (Fenotype), Foglihten No01 (GLUK fonts), Birmingham New Street (Greater Albion Typefounders), Organically (Pintassilgo Prints), Polyspring (Pintassilgo Prints), Polonaise (URW++)