Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s the retro curves of Bookmania by Mark Simonson

Ask any web typographer whose work they admire, and the chances are Mark Simonson’s name will crop up. Mark has spent the past thirty years developing typefaces, digitising film fonts, and creating an arsenal of type unique in that it looks just as good on screen and in motion as it does in print.

Simonson’s work has quietly become mainstream on the web over the years, and the chances are you’ll see good handful of his fonts in use today without even realising. Bookmania was released in 2011, and is a perfect example of his understated-yet-iconic approach to lettering.

At heart a revival of the standard book printers’ workhorse Bookman Oldstyle, Bookmania also references the distinctive directions illustrators took Bookman in the 1960s and early 1970s. The result is a strong-minded font with a retro edge packed with a mindboggling near-700 swashes and character variants, which makes OpenType software like Illustrator or InDesign a must if you’re to get the most out of it.

The complete Bookmania family has 10 weights available, although I’ve just kept to SemiBold Italic for the demo below. The soundtrack this week is from everyone’s favourite robot-headed funsters, and you’ve got a choice of the original video or the internet sensation it spawned…

More samples of Bookmania in use are available on Mark Simonson’s store


Fonts: Bookmania (Mark Simonson)