Earlier this month we launched www.BeautyTribe.com – a vast and custom-developed WooCommerce site built from scratch to provide customers in Dubai with a contemporary, high-end online shopping experience.

This site is the result of a full design concept built by us from the ground up with a unique, image-led design. It was fully customised to include also supporting pages for the Client’s full range of Salon Businesses (including Sisters Beauty Lounge, 1847, NBar, Jetset and Trevor Sorbie)

Its custom-built affiliate system was created to integrate and re-skin to match the branding of third-party external sites – vastly extending the customer reach without compromising on those individual business brands.

Extended Checkout customisation was needed to cater for the all-important delivery options and AJAX-powered cart. This was built to integrate with a UAE payment gateway and its more challenging relationship with PayPal (where we worked hard to bully this into working with UAE Dirham currency – not currently a standard option).

Dedicated brand landing pages were designed to showcase hero products and promotions and curated collections were built to allow Salon practitioners to recommend their favourite products to customers.

The site build included a full product import with custom attributes included to allow easy searching and filtering. And importantly, the site was fully integrated with their warehouse system to provide live stock updates.

Needless to say, the site was also designed to be fully mobile-responsive.