Yorkshire-based Bridal Boutique Perfect Daze needed a fresh branding overhaul including a new logo design.

To appeal to their contemporary, female audience and create a head-turning brand a soft palette of salmon pink and muted florals was used with a contrast of deep navy to help them stand out from a crowded market of more traditional, pastel-heavy bridal boutiques. To complement this we combined a mix of clean-cut typography and soft, watercolour details.

With a nod to dressmaking, a needle and thread-inspired monogram was created for use on their social media marketing.