Custom WordPress theme development and a shiny new logo for Hertfordshire-based Wedding and portrait photographer Kim Hawkins…
Kim’s old branding and website needed a fresh new look, so together we set to work on coming up with something that better captured her approach. Kim wanted something that would appeal to the contemporary bride, but still felt fairly “classic” and stylish in tone. As Kim’s work also features family and portrait photography (many of which may be returning customers) it was also important not to alienate or exclude previous clients, so some continuity in design between the old and new was essential.
The most striking aspect of Kim’s previous branding was the deep cerise colour, which dominated the old design. This was an immediately recognisable element, which was retained as a highlight for text, and combined with paper and watercolour texture for the footer and header strip. This was combined with light, natural tones, subtle HTML detailing, clean and light lines of the timless Futura typeface, and the more modern bold italics of Playfair for titling and other featured text. For the logo, the flowing hand-lettered style proved the perfect contrast to the clean lines elsewhere, with a bronze gradient toning the screen version into the colours and textures of the rest of the page.
Take a look at some samples from the project below, or head to www.kimhawkins.co.uk for a nose around the finished thing!
Thanks to Kim for being a great client – if you’d like to see more of her work, take a look at the full site at www.kimhawkins.co.uk.