Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s the stylish scrawl of Insolente

Handwriting fonts can be difficult to get right sometimes. Too often you can find yourself in the realms of cheesy marker-pen style scripts, with shapes that repeat too often to appear natural and an unrealistic flow. Parisienne design house La Goupil have been featured here before a couple of times but for good reason, as they always manage to get the organic look spot on without seeming forced. Their latest typeface Insolente is a perfect example of a successful handwriting font – heavily stylised, full of character, but still perfectly readable and more usable than it may at first appear. Some subtle OpenType ligatures stop things looking too regular, and the associated set of alternates allow for some neat flourishes on the start and end of lines.

Inspiration this week comes in equal parts from wishful thinking about sunnier days, and Sofia Coppola’s understated study on being somewhere else

Regular and alternate versions of Insolente are available to buy from La Goupil’s MyFonts store, along with more examples of the font in use.


Fonts: Insolente (La Goupil)
Photo: Maya Bay on Koh Phi Phi, Thailand (own collection)