Some new branding work to share with you on the blog today, with a logo and brand overhaul for Yorkshire-based photographer Georgina Harrison…

Georgina got in touch looking for an update to her logo, as she didn’t feel her previous branding quite reflected her brand and aesthetic of her business.

When working with longer names it can often be difficult to come up with a logo that sits well in a range of contexts. One solution is to create a monogram or similar iconic mark which can be used to represent the brand, with or without the full name attached.

In Georgina’s case the lower-case “g” and “h” presented an elegant, naturally flowing shape which worked equally well on its own or when inversed against a background. This was combined with ink and watercolour textures in bronzed tones to give the logo a tactile, hand-finished feel and paired with a palette of organic tonal shades inspired by the striking heathland colours of the North York Moors – the location that provides the backdrop to much of Georgina’s work.

Take a look at the finished results below…



Design: Swash and Fold

Photography: Georgina Harrison

Fonts: Frontage (Juri Zaech)