Design Work

Client Work: Angela Ward Brown Brochure

Winchester-based Wedding Photographer Angela Ward Brown (Ange to her friends) recently got in touch asking for help in putting together an eye-catching brochure to send to prospective clients.

The photography was covered of course, but Ange didn’t feel that her current brochure was in line with her current taste or fairly represented her approach – modern fine art wedding photography with a very human touch… Or as she describes it, “Personally epic and epically personal”.

With that sentiment in mind we fired up the Pinterest, and were soon able to narrow down the aesthetic to something rich in typographic flourishes, warm tones and a slightly hand-finished look. We trimmed things back to the essentials in terms of content, stripping away any verbal fussiness and letting the photos and design do the talking instead.

Take a look at the finished product below, and then check out some more examples of her work on her website!


Design: Swash and Fold
Photography: Angela Ward Brown
Fonts: Cantoni Pro (Debi Sementelli), Mirabelle Upright (Magpie Paper Works), Soin Sans Pro (Stawix)

Design Work · Helpful Things

Font Friday: Appareo

Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s the vintage-influenced Appareo, a typeface straight from the pages of an antique book…

Appareo is the latest font family from the hand of Kimmy Kirkwood, owner of boutique design studio Kimmy Design. Kimmy offers an eclectic collection of typefaces, from the on-trend retro serif of Station to the hand-drawn whimsy of Lunchbox. All are executed to perfection, with multiple weights and textures, OpenType alternates for a human touch on the hand-drawn characters and regularly come with complementary ornaments and extras.

For Appareo Kimmy has turned to vintage books and the pages within, creating an imperfect, worn serif. The family consists of a range of weights (with italic options), each having a varying degree of distress. The fully set Black has the press and ink fully set into the page while Medium, Light and Extralight are progressively lighter in print, with more obvious textures.

As with Lunchbox, each character has several OpenType variations. This means no two same letters will ever be found adjacent, creating the appearance of an aged printing press. A selection of arrows, banners and flourishes complete the family, making this an ideal package for design-based work rather than simply setting text.

The high level of detail means that Appareo wouldn’t really be suitable for large blocks of small-size text or use as a webfont, but it would be perfect for anyone looking to give a touch of vintage authenticity to invitations, menus, labelling or other print design.

Inspiration this week is an attempt to coax the weather back to the sunny excess of previous weeks, with the promise of long drinks and classic cocktails…

More examples of Appareo in use can be found on Kimmy’s MyFonts store, where the entire font family is currently available for the discounted rate of $21.


Fonts: Appareo (Kimmy Design)

Design Work · Helpful Things

Font Friday: Ultramarina, plus the launch of the first Swash and Fold Workshop

Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s the moustache-twirling charm of Ultramarina

Ultramarina was first released a couple of years ago by Juanjo Lopez, the Madrid-based graphic designer and hand letterer behind Huy!Fonts. Juanjo describes the font as “Halfway between nineteenth century display wood letters and the American grotesk sans-serif of the early twentieth”, which means it was only a matter of time before it found itself in the Swash and Fold font folder!

Ultramarina is an elongated serif with both upper and lower-case characters, and comes loaded with a set of well-executed ligatures, confident OpenType flourishes and a handful of catchwords perfect for signage, display lettering and invitations. The characters are full of nice touches that prevent the font from appearing too formal, and with a bit of encouragement can take on an almost whimsical vintage storybook demeanor.

The example this week takes the form of a bit of an advertisment, as I introduce the first The Knowledge workshop, designed to give creatives and creatively-minded businesses the knowledge to do more with their online and offline branding. In the first edition (“A Code Most Curious”) we’ll be diving into the murky depths of HTML, WordPress and websites. The event takes place on Wednesday 17th July in Southbourne, Dorset (UK), and more information on the workshop on the Eventbrite page, along with a bit about the amazing venue!

Eventbrite - The Knowledge (Volume One): "A Code Most Curious"

Ultramarina is available to buy from the Huy!Fonts MyFonts store, along with more examples of the font in use.


Fonts: Ultramarina (Juanjo Lopez / Huy!Fonts), Laudanum (Carl Rylatt / Ten Dollar Fonts)

Design Work · Helpful Things

Font Friday: Niunia Wood Type

Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s the warm and weathered wood-block stamps of Niunia

It’s safe to say Mateusz Machalski from Polish design studio Borutta is a man who likes his woodblocks. A quick scan through some of the typefaces on offer from the prolific designer show a passion for bringing the distinctive warmth and character of ink-stamped lettering to the digital screen.

Released late last year, the Wood Type Collection brings several of these together in a single family – kind of a one-stop-shop for anyone looking to lend a bit of vintage authenticity to their designs, without actually having to invest in a physical printing press. In amongst this set I was drawn to Niunia, a narrow uppercase sans serif with irregular weights, slightly wonky alignment and other subtle quirks that gave it a little more character than some of its siblings.

There’s no OpenType trickery here and no obvious variations between upper and lower case, but don’t let that put you off. Niunia contains a set of well-crafted letters with realistic-looking ink distribution and corner traps, that manages to avoid looking contrived and artificial.

The sample this week is inspired by the fact that wedding season has now well and truly kicked off for Swash and Fold’s sibling photography company Big Bouquet – cue a season of grooms trying to decide on the optimum knot for their special day. May I suggest the St. Andrew? Bold enough to stand out, holds well throughout the day, and hides an open top button a treat…

The complete Wood Type collection from Borutta contains 5 different styles ranging from elegant serifs to inverted sans and is available to buy from MyFonts and Youworkforthem, which also feature more examples of the font in use.


Fonts: Niunia / Wood Type Collection (Borutta)

Design Work · Helpful Things

Font Friday: Laudanum

Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s the eye-catching vintage visuals of of Laudanum

One of my more recent discoveries while trawling the web for new font goodness has been the Ten Dollar Fonts treasure trove – a site packed with some of the freshest, on-trend and experimental fonts I’ve seen in some time. And all for the bargain price of… well, you can probably figure that one out!

Nestling in amongst the swathes of fashion-forward abstract characters and ultra-clean geometrics I came across Laudanum, a condensed serif display typeface inspired by 19th century posters. Laudanum is one of those fonts that does what it does, and does it well. There are no OpenType features to complicate things, just a set of perfectly weighted tall uppercase characters, with slightly shorter versions on the lowercase. Combine this with a couple of ornaments, just enough punctuation and some handy catchwords and you’ve got an extremely useful addition to the arsenal.

Inspiration this week is in tribute to the finest hour of a once-great publisher, that closed its doors for the last time earlier this wee… LOOK! A THREE HEADED MONKEY!

Laudanum is available to buy from the Ten Dollar Fonts website, along with more examples of the font in use.


Fonts: Laudanum (Carl Rylatt / Ten Dollar Fonts)