Design Work

Logo Design: Paul Fuller Photography

Some client work on the blog today with a sans-serif, type-based logo design for Kent-based photographer Paul Fuller

With any new creative venture, it can take a little time to discover and establish a style you feel represents you. Paul Fuller got in touch having decided the logo he currently had no longer complemented the direction he was taking his photography business. A quick Pinterest exercise quickly established where Paul’s visual taste was headed, and we set about coming up with something that better reflected his style.

Paul wanted a classic, clean and contemporary wordmark, keeping to a sans-serif font. The main text was set in “Alpine” – a modern sans-serif with some subtle, rune-inspired alternates to give a little extra visual interest. Balance and weighting is important with a logo like this, so the horizontal rule tapers slightly each end to add extra weight to the centre of the image.

Additional versions of the logo were created with a distressed finish, along with a simplified watermark and die-stamp version (not pictured here). Take a look at the finished product below…

Details

Design: Swash and Fold

Fonts: Trend Sans One (Latinotype), Alpine (Maarten van ‘t Wout), Gotham (Hoefler & Frere-Jones)

Design Work

Logo Design: Big Bouquet

Another logo tease today, with a look at the new branding for Swash and Fold’s sister company Big Bouquet Photography

Sometimes the hardest clients to satisfy are yourselves. Big Bouquet is the wedding photography company I work on with my wife Emma, from which Swash and Fold was borne. After a few years with the same look-and-feel we felt it was overdue a brand refresh… should be a straightforward job, right? After all, between us we have a clear idea on what we like visually, I know the company identity first-hand, and I’ve got all the resources to hand to make it happen.

Despite this, it hasn’t been a quick process. Anyone who’s ever tried to come up with a logo for their own company knows the iterations, revisions and “not-quite-right” tweaks that come from being close to the project (which is why many turn to a designer for help!)

Anyway, eagle-eyed visitors to the Big Bouquet blog and Facebook page may have started to spot the new branding starting to filter through recently. There are three variations of the logo depending on the context it will be used, including a simplified version for watermarking and die stamps on our albums.

An updated website will follow soon, but for now I’ll just tease you with the logos…

Details

Design: Swash and Fold

Photography: Big Bouquet

Fonts: Gelato Script (Schizotype), Brandon Grotesque (HVD Fonts)

Helpful Things

Everything starts with an A (except business cards)

Some information just refuses to lodge in the brain, however often you use it…

I still for example find myself having to look up “A” sizes pretty much every time, so in an attempt to encourage the pesky things to take up a more permanent residence in my brain I made myself a little aide-mémoire of my most commonly used sizes. Annoyingly business cards don’t fit conveniently into the “A” canon, but I popped that on here too, just for good measure.

Hopefully others might find this useful… And even if this doesn’t lock the info into my head, at least I know where to find it all in future!

Details

Fonts: Landry Gothic (E-phemera), Savu (Hiekka Graphics)

Design Work

Logo Design: The Album Mill

A bit of a sneaky tease on the logo front here, with a quick peek at the branding for the soon-to-launch The Album Mill, a new site that’s sure to be of interest to any photographers out there.

The team still have lots of work to do before the site launches, but if you’re a photographer and you’ve ever found yourself staring blankly at notes about gutters, bleeds and print profiles, an early-bird sign-up to The Album Mill site might be one of the most productive five minutes you’ve spent in a while!

Details

Design: Swash and Fold

Fonts: Trend Slab One (Latinotype), Verna (Fenotype)

Design Work

Logo Design: Monty’s Vintage Shop

Another mini post for you today, with a quick look at the logo work I’ve just completed for Monty’s Vintage Shop, purveyors of period home paraphernalia and vintage one-off pieces.

Monty’s are busy at the moment getting geared up for the festive season, but I’m sure they’d welcome a hello on their Facebook page. Alternatively, why not have a good old browse of their wares?.



Details

Design: Swash and Fold

Fonts: Polyspring (Pintassilgo Prints), Portsmouth (Open Window fonts)