Design Work

Logo Design: New Forest Studio, Swashed and Folded

Some more client work on the blog today, with a hand-lettered logo and a set of woodsy, organic elements for Hampshire-based photographer Sam Alexander-Pearce at New Forest Studio…

Sam got in touch wanting a fresh new look for his Wedding Photography business, as the current brand was no longer reflecting his personality, aesthetic or style. After exploring several different options we arrived at this design with a trio of stylised New Forest pines, paired with a hand-lettered typeface. The end result was a clean-cut contemporary logo in woody colours, with a set of complementary design elements and fonts, ensuring the brand design can be easily carried throughout everything Sam produces.

logos

sketchbook

Details

Design: Swash and Fold

Fonts: The Serif Hand (La Goupil), Muli Light (Vernon Adams), Nothing you Could Do (Kimberly Geswein), Amatic (Vernon Adams)

Helpful Things

Barrow & Fall – a paintbook-inspired swatch

Sometimes colour inspiration can be hard to come by…

You know the sort of tones you want, but you just can’t tease them out of the computer. If only there was some sort of ready-made collection of subtle, classy tones out there, colour-balanced to work in harmony with one another and to give your designs a touch of… y’know… class

Hopefully this swatch will go some way to filling that gap! We’ve painstakingly replicated the 2011 colour range from everyone’s favourite heritage paint manufacturer, the oh-so distinguished¬†Farrow & Ball. Each colour has been sampled (in RGB so perfect for screen use!), labelled with the corresponding paint name, and bundled up as an ASE (Adobe Swatch Exchange) for you to use in the CS application of your choice.

The swatch is available to download from Gumroad for just ¬£1…

Get the swatch!