A mixture of branding, website design and intensive WordPress templating on the blog today, with a fresh new online prospectus for Laura Roeder’s “Creating Fame” course…

Laura Roeder has a compelling story to tell, becoming a highly respected advocate of using social media as a business opportunity in few short years, and along the way setting up Creating Fame – an online course that shares her approach with a wider audience. The time was right to update the website and visual identity, and create a much more extensive prospectus for the course packed with details, questions, course summaries and lots more.

One of main criteria of the brief was to create some unique and visually striking long-form article pages. These carry a lot of information, so it was important to present this to visitors in an engaging way that encouraged reading. A second criteria was that the website should be fully responsive, adapting the page layout to fit the dimensions of a wide range of different sized devices. The combination of these two requirements provided a technological challenge, with extensive CSS-wrangling required behind the scenes. But the end result is something that looks good on to all visitors, regardless of the device they’re viewing the site on.

The project was rounded off with a family of logo-marks for Creating Fame and related Roeder Studios brands, designed to be simple, welcoming and confident in tone. Take a look at how everything hangs together in the finished article below…



Client: Creating Fame

Design: Swash and Fold

Platform: WordPress self-hosted blog with custom-developed Genesis child theme

Fonts: Hand Gothic (JC Fonts), Halis Rounded (Ahmet Altun), Source Sans Pro (Paul D. Hunt / Adobe)