Design Work

Font Friday: Reina

Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s “Reina”, a swirling, decorative Didone packed with alternate letter shapes for some stunning designs.

Few things appeal to me in a typeface more than a good swash, so Reina is long overdue a place in the Font Friday folder. Reina picked up awards aplenty from the type industry when it was released in 2011, and it’s easy to see why.

When used straight out of the box, Reina is a functional but appealing Didone-style font (Didones having strong contrast between thick and thin lines with heavy vertical strokes). But start playing with some of the OpenType alternate styles in Photoshop, Illustrator or InDesign and things really come to life, with a vast toolkit of whimsical loops and extensions just perfect for posters, invitations and display text.

I put together a couple of samples showing Reina in use, with a dash of 80s anthemic pop for good measure…

Designed by Maximiliano Sproviero of Lián Type, Reina is a sophisticated typeface and consequently has a slightly higher price tag than some fonts out there, although at under £25 it’s by no means the most expensive on the market! Plus in use the font feels more like a genuine design tool rather just than something to type with.

More samples of Reina in use are available on the Lián Types MyFonts store

Details

Fonts: Reina

Design Work · Helpful Things

Client Work: Veronica Varos, Swashed and Folded

Redesigning the website and branding of Pittsburgh-based Wedding and Portrait Photographer Veronica Varos

Veronica first got in touch last year, and it was clear from the first couple of emails how much enthusiasm and creativity she was going to bring to the process. We started off with the usual Pinterest pinning spree which soon gave rise to a very distinct design direction, tending towards watercolour washes, strong typographic flourishes and a fondness for ‘found’ textures. This was balanced by a preference for clean and uncluttered layouts, which gave a clear initial design direction. Veronica also put together a highly detailed and very helpful wish-list, both of features and design preferences. As a result the first draft design needed very few tweaks before taking final shape…

The homepage features a slideshow pulled automatically from the ‘featured image’ of each featured blog post, held in place by some ageing sticky tape. A similar effect is used on the gallery pages, with the slideshow’s navigation scribbled on a couple of bits of paper tape to add to the vintage detailing.

To stop things slipping too far into scrapbooking territory the static site-links at the bottom of each page were given a contemporary ‘circles-and-typography’ overhaul, with each link effectively getting its own logo.

Finally, the blog posts themselves got an unconventional treatment, avoiding the more obvious layout options in favour of a magazine-inspired two-column shape. The essential information stays put on the left as you scroll down the page, meaning visitors always know exactly what they’re looking at.

This was then capped off at the bottom with a trio of calls to action, scribbled on paper tape to keep a visual link back to other parts of the site.

Thanks to Veronica for being great fun to work with on this commission. If you’d like to see more of her work head on over to her site at www.veronicavaros.com.

Details

Website: WordPress custom theme development

Fonts: Carolyna Pro Black, Mensch Thin, Brandon Grotesque, Sorts Mill Goudy

Design Work

Logo Design: Monty’s Vintage Shop

Another mini post for you today, with a quick look at the logo work I’ve just completed for Monty’s Vintage Shop, purveyors of period home paraphernalia and vintage one-off pieces.

Monty’s are busy at the moment getting geared up for the festive season, but I’m sure they’d welcome a hello on their Facebook page. Alternatively, why not have a good old browse of their wares?.



Details

Design: Swash and Fold

Fonts: Polyspring (Pintassilgo Prints), Portsmouth (Open Window fonts)