Design Work

Elegant + contemporary logo design for gourmet foodies

Branding and logo design for food and catering has undergone a bit of a renaissance in the past few years, with foodie businesses becoming increasingly aware of the importance of presentation beyond the contents of the plate.

Dorset-based event planners Simply Events got in touch looking for a simple but stylish logo for their newly formed event catering business Simply Gourmet. The logo needed to sit alongside their existing branding, but be distinctive enough to stand on it’s own two feet when needed. Additionally it needed to be flexible and robust enough to work in a range of contexts, including embroidery onto uniforms – no hairline calligraphy here!

Two versions of the logo were created. The first was a simple word-mark combining an all-caps sans with a streamlined contemporary calligraphy style, while the second introduced a cutlery motif to complete the set. Take a look at some examples of the finished branding below…

simply1

simply3

simply2

simply4

Details

Client: Simply Events & Simply Gourmet Catering
Design: Swash & Fold
Fonts: Guess Pro + Sans (Deartype)

Design Work

Wedding photographer logo design, with bright pastels + bold lettering

Brighton-based wedding photographer Sara Reeve wanted a bold and colourful re-brand for her business, combining a love of outdoors with an energetic, playful edge.

There was lots to love on this project, with a wide brief and lots of scope to have fun with colours, shapes and textures. The final branding incorporated a bold, brushed calligraphy typeface and was delivered with a flexible selection of logo options, allowing for use across a range of contexts. This was supported by a set of supporting assets, visual elements and illustrations, so Sara could extend the brand throughout a wide range of additional collateral.

Take a look at some examples of the finished branding below…

sara-sheet

sara-full

sara-reeve

Details

Client: Sara Reeve Photography
Design: Swash & Fold
Fonts: Boho Script (Latinotype), Mira Italic (Maghrib), Quicksand (Andrew Paglinawan)

Design Work

Logo Design: New Forest Studio, Swashed and Folded

Some more client work on the blog today, with a hand-lettered logo and a set of woodsy, organic elements for Hampshire-based photographer Sam Alexander-Pearce at New Forest Studio…

Sam got in touch wanting a fresh new look for his Wedding Photography business, as the current brand was no longer reflecting his personality, aesthetic or style. After exploring several different options we arrived at this design with a trio of stylised New Forest pines, paired with a hand-lettered typeface. The end result was a clean-cut contemporary logo in woody colours, with a set of complementary design elements and fonts, ensuring the brand design can be easily carried throughout everything Sam produces.

logos

sketchbook

Details

Design: Swash and Fold

Fonts: The Serif Hand (La Goupil), Muli Light (Vernon Adams), Nothing you Could Do (Kimberly Geswein), Amatic (Vernon Adams)

Design Work

Logo Design: Anna Morgan Photography

More client work on the blog today with a sneak peek of the forthcoming brand redesign for wedding photographer Anna Morgan

There’s a lot more to come soon, but I thought it would be good to get a sneak peek at the forthcoming branding update for Dorset-based wedding photographer Anna Morgan. Its often the case that as a business grows and develops, a clearer sense of identity starts to emerge. In Anna’s case, she wanted to move towards a more distinctive, confident and contemporary brand design that reflected her personality and approach.

Anna’s Pinterest pins indicated a strong leaning towards strong san-serifs and hand-drawn text, with the boldness of the lettering offset by a preference for lighter pastel, mint and powder blue shades.

Additional versions of the logo were created for watermarking, stamping and alternative colourways for Anna’s business cards. Take a look at the finished product below, and keep an eye out for the website redesign coming soon!

logo-sample

card-mockup

Details

Design: Swash and Fold

Fonts: Festivo Letters (Ahmet Altun) – adapted

Design Work

Logo Design: Beth Insalaco Photography

More client work on the blog today with a sneak peek of the forthcoming brand and web makeover for Pittsburgh-based photographer Beth Insalaco

With a new website design and brand guide on the way soon, this is just a quick share of the work in progress for wedding, family and lifestyle photographer Beth Insalaco. Beth wanted to move towards a more contemporary and design-led brand, so after a productive Pinterest session we arrived at an overall style that pulled together hand-drawn elements, print-influenced treatments, and a warm colour palette. This is capped off with the brush-script flourishes of Fenotype’s ‘Bonbon’ in the logo, given a slight bit of weathering to stop things looking too pristine.

Additional versions of the logo were created for watermarking, stamping and alternative colourways. Take a look at the finished product below, and keep an eye out for the website redesign coming soon!

Details

Design: Swash and Fold

Fonts: Bonbon (Fenotype) – adapted