More client work on the blog today with a sneak peek of the forthcoming brand and web makeover for Pittsburgh-based photographer Beth Insalaco

With a new website design and brand guide on the way soon, this is just a quick share of the work in progress for wedding, family and lifestyle photographer Beth Insalaco. Beth wanted to move towards a more contemporary and design-led brand, so after a productive Pinterest session we arrived at an overall style that pulled together hand-drawn elements, print-influenced treatments, and a warm colour palette. This is capped off with the brush-script flourishes of Fenotype’s ‘Bonbon’ in the logo, given a slight bit of weathering to stop things looking too pristine.

Additional versions of the logo were created for watermarking, stamping and alternative colourways. Take a look at the finished product below, and keep an eye out for the website redesign coming soon!


Design: Swash and Fold

Fonts: Bonbon (Fenotype) – adapted