Design Work

Elegant + contemporary logo design for gourmet foodies

Branding and logo design for food and catering has undergone a bit of a renaissance in the past few years, with foodie businesses becoming increasingly aware of the importance of presentation beyond the contents of the plate.

Dorset-based event planners Simply Events got in touch looking for a simple but stylish logo for their newly formed event catering business Simply Gourmet. The logo needed to sit alongside their existing branding, but be distinctive enough to stand on it’s own two feet when needed. Additionally it needed to be flexible and robust enough to work in a range of contexts, including embroidery onto uniforms – no hairline calligraphy here!

Two versions of the logo were created. The first was a simple word-mark combining an all-caps sans with a streamlined contemporary calligraphy style, while the second introduced a cutlery motif to complete the set. Take a look at some examples of the finished branding below…

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Details

Client: Simply Events & Simply Gourmet Catering
Design: Swash & Fold
Fonts: Guess Pro + Sans (Deartype)

Design Work

Wedding photographer logo design, with bright pastels + bold lettering

Brighton-based wedding photographer Sara Reeve wanted a bold and colourful re-brand for her business, combining a love of outdoors with an energetic, playful edge.

There was lots to love on this project, with a wide brief and lots of scope to have fun with colours, shapes and textures. The final branding incorporated a bold, brushed calligraphy typeface and was delivered with a flexible selection of logo options, allowing for use across a range of contexts. This was supported by a set of supporting assets, visual elements and illustrations, so Sara could extend the brand throughout a wide range of additional collateral.

Take a look at some examples of the finished branding below…

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Details

Client: Sara Reeve Photography
Design: Swash & Fold
Fonts: Boho Script (Latinotype), Mira Italic (Maghrib), Quicksand (Andrew Paglinawan)

Design Work

Mint + Gold hand-lettered logo design with custom wordpress theme

Bridal Makeup specialist Tara got in touch wanting a fresh new logo and website for her makeup design business. She was after something contemporary and fresh, that reflected both her personality and that of her clients.

Working with a makeup-inspired palette of mint green, ink-wash textures, glitter, hand-lettered typography and hot pink details, the final branding allowed plenty of variations for use on business cards and flyers,  plus visual elements that helped to give a clear structure to the website.

The site itself was a bespoke Wordpress theme, fully editable with filterable galleries and custom-developed press/portfolio section. As with all modern sites the design is entirely mobile-responsive, with the layout and menus adapting to fit smaller mobile devices. The site also makes extensive use of web fonts for headlines and page copy to support the branding throughout. Full details of the fonts used are at the end of this blog post.

Have a look at some examples below, and you can check out the live site itself through the links at the end!

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Details

Client: Tara Sanger Makeup
Design: Swash & Fold
Site Details: Fully mobile-responsive custom WordPress theme
Fonts: Freeland (Trial By Cupcakes), JAF Domus Titling (Just Another Foundry), Rooney Sans (Jan Fromm)

Design Work

Website Redesign for Bridesmaid & Flower Girl Dress Designer Nicki Macfarlane

A custom-designed, mobile-responsive & feature-packed WordPress site for the Royally-approved children’s dress designer…

I’ve another website redesign for you today, which went live towards the tail-end of 2014. The brief was to take Nicki Macfarlane’s existing website and give it a visual and functional overhaul, with a bold modern-vintage aesthetic, fresh new features, increased usability and a fully ‘responsive’ layout to cater for visitors on a wide range of devices.

I’d worked with Nicki and her team to design their brochure earlier in the year, so it made sense to echo some of the design elements from that online, such as the illustrated frames and the typographic style.

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The darker background which worked so well in print however looked overly heavy on screen, so this was switched for a fresher duck-egg blue. I also sourced a selection of new, shabby-chic swept picture frames to further lift the palette and enhance the design, and opted to present all but the most decorative text in Joshua Darden‘s superb “Freight” super-family of fonts, which combine a classic and flexible design with high readability on-screen.

Take a look at some samples from the project below, or head to nickimacfarlane.com to see the full site!

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It was important to ensure the site worked well across a range of devices and platforms, and that content was presented in an appropriate way. Throughout the site the content automatically reconfigures to fit the viewing window, changing frame graphics, menu structure, location of key information, the size and spacing of grids, or changing the number of items in a row. Examples of this can be seen above on the product details pages, or below in areas such as the “Our Collections” section.

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In addition to a full catalogue of dresses, accessories and pageboy outfits the site also features a range of supporting tools like size charts, fabric swatches, video library and an interactive worldwide stockist map, all designed to be editable by Nicki and her team behind the scenes.

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Visit nickimacfarlane.com to see more, or leave a comment below and let me know what you think!

Details

Website: WordPress custom theme development, responsive layout and brand update.
Fonts: Freight Sans and Display (Joshua Darden, Garage Fonts), Breathe Pro (Lián Types), Perpetua (Adobe)

Design Work

Kim Hawkins Photography, Swashed and Folded

Custom WordPress theme development and a shiny new logo for Hertfordshire-based Wedding and portrait photographer Kim Hawkins

Kim’s old branding and website needed a fresh new look, so together we set to work on coming up with something that better captured her approach. Kim wanted something that would appeal to the contemporary bride, but still felt fairly “classic” and stylish in tone. As Kim’s work also features family and portrait photography (many of which may be returning customers) it was also important not to alienate or exclude previous clients, so some continuity in design between the old and new was essential.

The most striking aspect of Kim’s previous branding was the deep cerise colour, which dominated the old design. This was an immediately recognisable element, which was retained as a highlight for text, and combined with paper and watercolour texture for the footer and header strip. This was combined with light, natural tones, subtle HTML detailing, clean and light lines of the timless Futura typeface, and the more modern bold italics of Playfair for titling and other featured text. For the logo, the flowing hand-lettered style proved the perfect contrast to the clean lines elsewhere, with a bronze gradient toning the screen version into the colours and textures of the rest of the page.

Take a look at some samples from the project below, or head to www.kimhawkins.co.uk for a nose around the finished thing!

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Thanks to Kim for being a great client – if you’d like to see more of her work, take a look at the full site at www.kimhawkins.co.uk.

Details

Website: WordPress custom theme development and logo design.
Fonts: Futura (Bitstream), Playfair Display Italic (Claus Eggers Sørensen)