Another logo tease today, with a look at the new branding for Swash and Fold’s sister company Big Bouquet Photography

Sometimes the hardest clients to satisfy are yourselves. Big Bouquet is the wedding photography company I work on with my wife Emma, from which Swash and Fold was borne. After a few years with the same look-and-feel we felt it was overdue a brand refresh… should be a straightforward job, right? After all, between us we have a clear idea on what we like visually, I know the company identity first-hand, and I’ve got all the resources to hand to make it happen.

Despite this, it hasn’t been a quick process. Anyone who’s ever tried to come up with a logo for their own company knows the iterations, revisions and “not-quite-right” tweaks that come from being close to the project (which is why many turn to a designer for help!)

Anyway, eagle-eyed visitors to the Big Bouquet blog and Facebook page may have started to spot the new branding starting to filter through recently. There are three variations of the logo depending on the context it will be used, including a simplified version for watermarking and die stamps on our albums.

An updated website will follow soon, but for now I’ll just tease you with the logos…


Design: Swash and Fold

Photography: Big Bouquet

Fonts: Gelato Script (Schizotype), Brandon Grotesque (HVD Fonts)