Logo Design: Beth Insalaco Photography

More client work on the blog today with a sneak peek of the forthcoming brand and web makeover for Pittsburgh-based photographer Beth Insalaco

With a new website design and brand guide on the way soon, this is just a quick share of the work in progress for wedding, family and lifestyle photographer Beth Insalaco. Beth wanted to move towards a more contemporary and design-led brand, so after a productive Pinterest session we arrived at an overall style that pulled together hand-drawn elements, print-influenced treatments, and a warm colour palette. This is capped off with the brush-script flourishes of Fenotype’s ‘Bonbon’ in the logo, given a slight bit of weathering to stop things looking too pristine.

Additional versions of the logo were created for watermarking, stamping and alternative colourways. Take a look at the finished product below, and keep an eye out for the website redesign coming soon!


Design: Swash and Fold

Fonts: Bonbon (Fenotype) – adapted

1 Comment


  1. It is so great working with you, Ian. These look even better on display here! I’m so happy with how the logo turned out and looking forward to the website design.