Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s The Luxx, a bold Deco with a twist
I’d not come across the Valencia-based Resistenza Studio before now, but I’m wishing I had. The duo of Giuseppe Salerno and Paco Gonzalez have been producing some outstanding work for several years now, flitting effortlessly between crafted vintage typography, effortless brushwork and exquisite hand lettering.
The Luxx is an update of a font the studio first released back in the 2010, inspired by Italian Art Deco posters and advertising of the 1930s. The original ‘Luxx’ incarnation of the typeface was true to the authentic form of the era – all perfect geometrics, even weights, truncated descenders and a flat serpentine ‘S’. The simple 2013 addition of ‘The’ to the name however has heralded a whole host of OpenType extras with extra language support, bold ligatures, in-filled letters and lots of edgy alternates. These additions bring things right up to date meaning The Luxx is equally at home in retro or ultra-modern designs, and perfect for print and design work at all sizes.
Musical soundtrack this Friday is courtesy of 80’s hip-hoppers Rob Base and DJ E-Z Rock, who managed to combine an admirable sentiment with one the most niggling earworms of all time.
More examples of The Luxx in use can be found on Resistanza’s MyFonts store, where the font is currently available at a discounted rate.