Font Friday: Appareo


Font Friday is a series of posts showcasing new or interesting fonts that have caught my eye this week. This week it’s the vintage-influenced Appareo, a typeface straight from the pages of an antique book…

Appareo is the latest font family from the hand of Kimmy Kirkwood, owner of boutique design studio Kimmy Design. Kimmy offers an eclectic collection of typefaces, from the on-trend retro serif of Station to the hand-drawn whimsy of Lunchbox. All are executed to perfection, with multiple weights and textures, OpenType alternates for a human touch on the hand-drawn characters and regularly come with complementary ornaments and extras.

For Appareo Kimmy has turned to vintage books and the pages within, creating an imperfect, worn serif. The family consists of a range of weights (with italic options), each having a varying degree of distress. The fully set Black has the press and ink fully set into the page while Medium, Light and Extralight are progressively lighter in print, with more obvious textures.

As with Lunchbox, each character has several OpenType variations. This means no two same letters will ever be found adjacent, creating the appearance of an aged printing press. A selection of arrows, banners and flourishes complete the family, making this an ideal package for design-based work rather than simply setting text.

The high level of detail means that Appareo wouldn’t really be suitable for large blocks of small-size text or use as a webfont, but it would be perfect for anyone looking to give a touch of vintage authenticity to invitations, menus, labelling or other print design.

Inspiration this week is an attempt to coax the weather back to the sunny excess of previous weeks, with the promise of long drinks and classic cocktails…

More examples of Appareo in use can be found on Kimmy’s MyFonts store, where the entire font family is currently available for the discounted rate of $21.

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Fonts: Appareo (Kimmy Design)


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