There are heaps of great choices out there for off-the-peg invitations, but sometimes they just don’t quite fit the bill… which is where a bit of Swash and Folding can come in handy!
Laura & Nick got in touch after scouring the likes of minted.com and not quite finding what they’d had in mind, either in terms of design or the print quality of the end product. We chatted about the sort of thing they were looking for, and decided on a bespoke set of folding daytime and evening invitations which would be completely unique to their wedding.
Laura had already got a fairly extensive Pinterest board on the go, which gave a really clear guide about the sort of style they liked: equal parts modern and retro, combining woodblock-style fonts and banners with hand-drawn and line-art elements. The guys also wanted to play off the fact that the wedding is taking place in London, and give a subtle nod to it being a winter wedding.
We decided to do two designs – a smaller A6 folding card for evening guests, and a square info-packed gatefold shape for those attending the full day – with both invitations featuring a detachable RSVP section to mail back to Laura & Nick.
Both designs feature a very cute illustration of Laura and Nick, drawn from reference photos provided by the guys by the skilled hand of illustrator Laura Cake. The flipside of the evening invitation has a representation of the reception venue, along with a stylised take on the London skyline.
The text treatment combined a mix of serif and san-serif vintage-style woodblock fonts with the sweeping curves of Carolyna, one of the many typefaces from the hand of Emily Lime‘s studio.
The invitation for guests attending the full day also carries the frontage and skyline image seen on the evening card. However…
… flip it open and a wealth of extra information is revealed – all the local knowledge guests attending the day could ever need.
Finally, the full-day invitations also carry a handy map on the back, so there’s no excuse for guests not making it from the ceremony to the reception!
Paper: A6 4 printed page full colour & Custom-sized 6 printed page full colour, both in 300gsm Mowhawk Via Felt
Design: Swash and Fold