Design Work

Elegant + contemporary logo design for gourmet foodies

Branding and logo design for food and catering has undergone a bit of a renaissance in the past few years, with foodie businesses becoming increasingly aware of the importance of presentation beyond the contents of the plate.

Dorset-based event planners Simply Events got in touch looking for a simple but stylish logo for their newly formed event catering business Simply Gourmet. The logo needed to sit alongside their existing branding, but be distinctive enough to stand on it’s own two feet when needed. Additionally it needed to be flexible and robust enough to work in a range of contexts, including embroidery onto uniforms – no hairline calligraphy here!

Two versions of the logo were created. The first was a simple word-mark combining an all-caps sans with a streamlined contemporary calligraphy style, while the second introduced a cutlery motif to complete the set. Take a look at some examples of the finished branding below…

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Details

Client: Simply Events & Simply Gourmet Catering
Design: Swash & Fold
Fonts: Guess Pro + Sans (Deartype)

Design Work

Wedding photographer logo design, with bright pastels + bold lettering

Brighton-based wedding photographer Sara Reeve wanted a bold and colourful re-brand for her business, combining a love of outdoors with an energetic, playful edge.

There was lots to love on this project, with a wide brief and lots of scope to have fun with colours, shapes and textures. The final branding incorporated a bold, brushed calligraphy typeface and was delivered with a flexible selection of logo options, allowing for use across a range of contexts. This was supported by a set of supporting assets, visual elements and illustrations, so Sara could extend the brand throughout a wide range of additional collateral.

Take a look at some examples of the finished branding below…

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Details

Client: Sara Reeve Photography
Design: Swash & Fold
Fonts: Boho Script (Latinotype), Mira Italic (Maghrib), Quicksand (Andrew Paglinawan)

Design Work

Mint + Gold hand-lettered logo design with custom wordpress theme

Bridal Makeup specialist Tara got in touch wanting a fresh new logo and website for her makeup design business. She was after something contemporary and fresh, that reflected both her personality and that of her clients.

Working with a makeup-inspired palette of mint green, ink-wash textures, glitter, hand-lettered typography and hot pink details, the final branding allowed plenty of variations for use on business cards and flyers,  plus visual elements that helped to give a clear structure to the website.

The site itself was a bespoke Wordpress theme, fully editable with filterable galleries and custom-developed press/portfolio section. As with all modern sites the design is entirely mobile-responsive, with the layout and menus adapting to fit smaller mobile devices. The site also makes extensive use of web fonts for headlines and page copy to support the branding throughout. Full details of the fonts used are at the end of this blog post.

Have a look at some examples below, and you can check out the live site itself through the links at the end!

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Details

Client: Tara Sanger Makeup
Design: Swash & Fold
Site Details: Fully mobile-responsive custom WordPress theme
Fonts: Freeland (Trial By Cupcakes), JAF Domus Titling (Just Another Foundry), Rooney Sans (Jan Fromm)

Design Work

On-the-day design & print work for a December wedding

Following on from these invitations and RSVP website last year, Ryan & Steph’s wedding day was also packed with lots of custom design work, captured in typically comprehensive style by the wonderful Mister Phill who was on hand to document their day!

I don’t always get to see finished work in the final context. So given the huge amount of design work involved in Ryan & Steph’s day, I was delighted when Mister Phill sent me through such a complete set of photos – reproduced with his kind permission here!

The original concept for the invitations was full of vintagey, woodblock-style design, reminiscent of old fly-posters or show-bills with a few quirky contemporary twists. The colours were updated from the original design to complement the decor of the venue and the floral accessories, but aside from that the basic concept remained unchanged giving lots of scope for typographic fun, and plenty of hand-stamped vintage print effects.

A large A1 print based on the invitations took pride of place behind the top table, with a few details changed to make it more relevant to the day. Ryan & Steph mounted it in a simple but elegant frame with an inner surround, so they could later put it up at home as a reminder of their day.

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Poole’s Hotel Du Vin can be a bit of a maze, so bespoke signage was created to make sure everyone could find their way around throughout the day.

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The wedding took place at the start of December, so the outdoor signage needed to be weatherproof. Although the weather on the day was dry, a matt laminate mounted onto foamcore board meant external pieces could withstand everything Poole Harbour could throw their way.

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Guest tables each had an individually designed quotation, which Steph and Ryan then finished off to a tee in an eclectic, mis-matched set of photo frames.

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The design concept was carried all the way through to parental gifts, thank-you cards for guests staying overnight in the hotel and artwork for the Photobooth printouts.

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… and for when the evening air got just that bit too chilly, custom-designed blanket wraps meant the design was carried through all the way to the end of the night!

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Thanks to Ryan & Steph for allowing me to so comprehensively Swash and Fold their day, and huge thanks to Mister Phill for letting me reproduce his photos here!

Details

Design: Swash and Fold
Photography: Mister Phill
Venue: Hotel Du Vin, Poole
Fonts: Brandon Printed (HVD Fonts), Microbrew (Albatross)

Design Work

Fresh Florals and Sage Green Invitations for a Summer Wedding…

Cottage-garden colours, a custom map and R.S.V.Ps completed this set of informal, contemporary stationery for Abi & Andy’s wedding.

Abi and Andy are getting married this summer at the wonderful Deans Court in Dorset – a magnificent 18th Century Country House, complete with walled kitchen garden and rolling lawns. They had in mind something fairly informal, contemporary in style but with a rustic feel that complemented their colour theme.

Based on this brief I put together a mix of hand-drawn letter styles, English wildflower colours and floral illustrations, paired with a soft sage-green tone for the reverse and interior sides. R.S.V.P cards were also required, along with an information sheet and a map to help guests find the deceptively tucked-away venue. The whole set was then printed up on Tinteretto Gesso, a super-tactile Italian paper which works perfectly with this kind of design. Take a look at some examples below and see what you think!

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Details

Paper: 300gsm Tinteretto Gesso
Design: Swash and Fold
Fonts: Harman Script (Ahmet Altun), Savu Condensed (Hiekka Graphics)